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APPLIED COMMUNICATION

Lead in Communication Studies and Education

FordBridge’s Master of Arts in Applied Communication degree program provides students who have a passion for communications with the opportunity to pursue a career in teaching. This master's in communications program prepares students to teach undergraduate courses at a two-year or four-year institution, specializing in both traditional campus and online modalities.

Students will engage in a balance of communication content and pedagogy to gain expertise in understanding, demonstrating and effectively teaching all aspects of communication. This postsecondary communications teacher program shapes students into critical thinkers who examine the role and impact of communication on culture and society. Various types of communication addressed include interpersonal and relational, strategic, intercultural and media communication.

Executive Master of Applied Communication

Graduates will be able to move into leadership roles at colleges and universities with the skills and knowledge to teach a diverse and eclectic range of communication courses. This program also satisfies the requirements necessary for ongoing professional development. Students may choose to pursue continuing education to grow their expertise within their specialty.

The programs offered at FordBridge may vary by content and course length. For information about specific course content, credit length, please contact a counselor.

Degree Outcomes

Workplace relationships and social influencing.

Application of pedagogical knowledge through situational case studies.

Practices of argumentation, persuasion and behavioral change through organizational messaging.

Student learning and comprehension.

Media consumption (role and influence of TV, radio, social media, blogs, websites, etc.)

Graduates will possess various communication skills that are required for professional success and beneficial for personal wellbeing. Equipped with these skills, graduates will also have a deep understanding of research-based pedagogical practices (such as distance learning and the use of technology) and curriculum development to impact university-level classrooms.

This program also integrates FBU’s distinct student worldview to emphasize the importance of moral character and ethical decision making. This means our graduates are inspired to lead in service to others, give attention to sensitive message construction and contribute to a healthy global community.

Three main domains make up this Master of Arts in Applied Communication degree program to ensure students are well-prepared to lead in communication messaging: pedagogy, theory, and practice. Students receive pedagogical training in strategic curriculum design, diverse adult learning theories and best practices for incorporating technology for online learning environments.

The theory also plays an important role in the communications discipline. Students learn to express knowledge in organizational culture theory, as well as comparing and contrasting the application of differing theories.

The master's in communication program’s practice domain ensures students can perform communication skills in both professional and personal contexts. These include conducting an audience analysis, measuring learning and assessing communication campaigns.

Career Outcomes

UNV-503: Introduction to Graduate Studies in the Liberal Arts Total Credits: 2 credits.

COM-500: Relationships in the Workplace Total Credits: 4 credits.

COM-505: Organizations, Culture, and Society Total Credits: 4 credits.

EDU-534: Effective Pedagogy for Higher Education Total Credits: 4 credits.

COM-510: Strategic Communication Total Credits: 4 credits.

COM-515: Training, Learning and Pedagogy Total Credits: 4 credits.

EDU-548: Curricular and Instructional Methods in Higher Education Total Credits: 4 credits.

COM-520: Media Literacy Total Credits: 4 credits.

COM-525: Organizational Communication Total Credits: 4 credits