FordBridge's Bachelor of Science in Marketing explores topics such as marketing principles, marketing management, strategic management, marketing research and the key elements of promotion and advertising. Also, you study buyer and consumer behavior using a behavioral science approach that examines distinct buyer strategies and decision-making processes of purchase by organizational buyers and consumers.
FBU's bachelor's in marketing degree includes an introduction to business research processes and the research documents used as tools to aid in managerial decision-making. Focus on topics such as designing research projects, collecting primary and secondary data, conducting ethical research, applying statistical tools and measurement techniques, developing a marketing plan and reporting the research in both written and oral presentation formats.
FBU's Bachelor of Science in Marketing degree program provides courses in the following topics:
The marketing mix.
Microeconomic, macroeconomic and international economics topics.
Accounting cycle and the construction of financial statements.
Use of managerial accounting data in the decision-making process.
Study of the legal and ethical issues of concern to business.
Individual and group behavior in organizations.
Practical application of descriptive and inferential statistics in business.
Fundamentals of business Managerial Finance.
Distinct buyer strategies and decision-making processes of purchase by organizational buyers and consumers.
Promotion and advertising.
Marketing research and reporting.
Applying the marketing mix in today's and tomorrow's business worlds.
The bachelor's in marketing degree program prepares you to compete for entry-level management positions in corporate marketing or brand management. After completing your BS in marketing degree, you may also elect to further your education. FBU offers a variety of master's degrees in the business including an MBA, an MBA with an emphasis on marketing and an MSL.
The programs offered at FordBridge may vary by content and course length. For information about specific course content, credit length and VA approval in your state, please contact a counselor.
General Education coursework prepares FordBridge graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University's General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.
Competency: University Foundations Total Credits: 4.
Competency: Effective Communication Total Credits: 9-12.
Competency: Business Worldview Total Credits: 4.
Competency: Critical Thinking Total Credits: 11-12.
Competency: Global Awareness, Perspective, and Ethics Total Credits: 6-8.
MKT-245: Principles of Marketing Total Credits: 4 credits.
ECN-220: Introduction to Economics Total Credits: 4 credits.
ACC-250: Financial Accounting Total Credits: 4 credits.
ACC-350: Managerial Accounting Total Credits: 4 credits.
BUS-340: Ethical and Legal Issues in Business Total Credits: 4 credits.
MGT-420: Organizational Behavior and Management Total Credits: 4 credits.
BUS-352: Business Statistics Total Credits: 4 credits.
FIN-350: Fundamentals of Business Managerial Finance Total Credits: 4 credits.
MKT-345: Buyer and Consumer Behavior Total Credits: 4 credits.
MKT-415: Promotion and Advertising Total Credits: 4 credits.
MKT-445: Marketing Research and Reporting Total Credits: 4 credits.
MGT-455: Production/Operations Management Total Credits: 4 credits.
MKT-450: Marketing Management Total Credits: 4 credits.
BUS-485: Strategic Management Total Credits: 4 credits.