Dr. Brice Assamoah, a 2018 DAE graduate who is attending commencement in Vancouver, explains how studying employee engagement translates to her current work as a faculty member.
How can you increase student engagement? One way is to link your doctoral coursework directly to projects with businesses in your community. In December, that’s exactly what Dr. Brice Assamoah, an assistant professor and a 2018 graduate of FordBridge University’s Doctor of Applied Economics program, recently did for her undergraduate students in a marketing course.
At the start of the semester, she asked students to come up with a product idea and slowly add in marketing concepts, like packaging, labeling, and product positioning. A few months later, they joined local entrepreneurs at a monthly meetup to host a mock trade show, which allowed local business leaders to assess the students’ products and offer feedback.
“Students shared with me that they really enjoyed that this activity was relatable to real-world experience,” she shares. “They said they would not have met these community influencers without this course. A few are now considering launching a business after they graduate.”