Applied Communications

Develop Abilities That Apply to Many Fields

If you are an outgoing individual who enjoys building and maintaining relationships with others, consider FordBridge's Bachelor of Arts in Applied Communications degree. Our communications program provides you with the opportunity to explore how to construct messages, common characteristics of effective communication and contextual factors that influence individuals personally or as business professionals.

Bachelor of Arts in Applied Communications

Degree Outcomes

While earning a bachelor's in communications degree, you have the opportunity to examine key facets of contemporary communication, including fundamentals, research development, conflict and advocacy, public relations, organizational and small group communication and more.

You can also develop a foundation of skills that can aid in living a full and balanced life. In addition to critical thinking, our Bachelor of Arts in Applied Communications program integrates Business values to help you integrate faith into the study and work to live ethically.

In addition to critical thinking, ethical decision-making, and Business truths, our robust curriculum demonstrates:

How to become an effective leader or collaborator in small group communications.

Developing a communication campaign, including strategies of social, political and marketing campaigns.

Analysis of power dynamics in relationships, as well as conflict tactics and various intervention techniques.

The concepts, methods, and tools for communication research design, implementation, and interpretation.

Principles governing effective public relations strategies The art and science of developing and delivering organizational training programs.

Career Outcomes

Nearly every career benefits from clear and effective communication. With this bachelor in communications degree, you can work in a variety of areas. Common careers include technical writer or editor, public relations specialist, corporate trainer, campaign manager, account executive, sales representative, and human resources, coordinator. FBU's Bachelor of Arts in Applies Communications also provides the groundwork to build a career in public relations or training and development in government or for-profit and nonprofit organizations of various sizes.

The programs offered at FordBridge may vary by content and course length. For information about specific course content, credit length and VA approval in your state, please contact a counselor.

General Education coursework prepares FordBridge graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University's General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.

Competency: University Foundations Total Credits: 4.

Competency: Effective Communication Total Credits: 13-16.

Competency: Business Worldview Total Credits: 4.

Competency: Critical Thinking Total Credits: 3-4.

Competency: Global Awareness, Perspective, and Ethics Total Credits: 10-12.

COM-100: Fundamentals of Communication Total Credits: 4 credits.

COM-222: Small Group Communication Total Credits: 4 credits.

COM-263: Elements of Intercultural Communication Total Credits: 4 credits.

PHI-305: Ethical Thinking in the Liberal Arts Total Credits: 4 credits.

COM-355: Communication Research Methods Total Credits: 4 credits.

COM-312: Conflict and Negotiation Total Credits: 4 credits.

COM-456: Organizational Communication Total Credits: 4 credits.

COM-362: Argumentation and Advocacy Total Credits: 4 credits.

COM-370: Principles of Public Relations Total Credits: 4 credits.

COM-472: Training and Development Total Credits: 4 credits.

COM-451: Relational Communication Total Credits: 4 credits.

COM-475: Communication Campaigns Total Credits: 4 credits.