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Applied Management

Institute of Applied Management

Studies are structured according to the developed educational standards and in line with the interests and needs of the socio-economic development of Canada. Online Practical classes are conducted in the so-called “virtual enterprise”. Our students of management are trained to acquire the necessary managerial skills, while classes are held in modernly equipped classrooms of the Institute.

The ultimate goal of education in our “virtual enterprise” is the acquisition of managerial and leadership knowledge coupled with entrepreneurial skills and abilities, simulating methods and techniques that take place in business processes in real companies.

Bachelor of Arts in Government Public Policy

Major topics of discussion ranged from:

Media and censorship: The right to know VS the right to privacy Presented by DUT (PMB) second-year students- a debate.

Understanding the setup, activities and skills and expertise of a Corporate Practitioner.

Disaster Management and the role of communication: Ms. L. Serero from Umsunduzi Municipality Disaster Management.

Importance of media monitoring for your company: Your image and the Media: Alma Maxwell from Newsclip.

Primary purposes of Applied management in Non-profit organizations: Shubnum Ismail from SANBS.

Understanding AM, doing personal analysis versus what the profession requires- entrepreneurship skills: Aziel Gangerdine: Cold Flame Communications (Conference organizing team leader 2019).

Developing a communication strategy for government: Speaker from Canadian Provincial government: Prof. Amedzro St-Hilaire, Walter.

The conference is often spiced up with competitions or prize draws as well as entertainment and some goody bags with vital information for future and current practitioners.

The student awards are hosted every year in October when most assessments have been handed in. The main purpose is to award learners of their academic excellence and this encourages them to aspire to reach the top. The criterion for selection of winners is through their annual performance compared across different major subjects. It would be someone with the highest DP marks added compared to others. There is a runner up and a winner in all three levels and only a winner for B-tech.



Bachelor of Science in Applied Accounting.

Bachelor of Science in Applied Economics.

Bachelor of Science in Applied Management.

Bachelor of Science in Applied Business Analytics.

Bachelor of Science in Business Information Systems.

Bachelor of Science in Applied Management.

Bachelor of Science in Business Administration.

Bachelor of Science in Business Intelligence.

Bachelor of Science in Marketing.

Bachelor of Science in Business Analytics.

Bachelor of Science in Business Information Systems.

Bachelor of Science in Business Management.

Bachelor of Science in Entrepreneurial Studies.

Bachelor of Science in Managerial Finance.

Bachelor of Science in Managerial Economics.

Bachelor of Science in Health Care Administration.

Bachelor of Science in Hospitality Management.

Bachelor of Science in Applied Marketing.

Bachelor of Science in Marketing and Advertising.

Bachelor of Science in Sports Management.

Master of Science in Organizational Leadership and Entrepreneurship.

Master of Science in Applied Leadership.

Master of Science in Information Technology Management.

Master of Science in Health Care Administration.

Master of Science in Legal Studies.

Master of Science in Business Analytics.

Master in Health Care Management degree.

Master in Strategic Human Resource Management.

Master in Project Management.

Master in Marketing.

Master in Health Systems Management.

Master of Business Administration.

Master of Science in Leadership.

Master of Business Administration.

Master in Sports Business.

Master in Nursing Leadership in Health Care Systems.

The IAM student conference takes place annually and is normally organized jointly by IAM and both campuses’ departments. As a result, the venue is interchanged between FordBridge and Partners. This conference is structured to educate and inspire learners of the various critical elements of the profession, as well as skills, expertise, and behavior expectations from a Practitioner. It is therefore based on the current trends and developments in the communications industry at large and its various sectors. Guest speakers range from advanced Communication Practitioners from the private sector, the non-profit sector as well as the government sector. The speakers reflect on daily activities that they are engaged with, the challenges in such a sector as well as opportunities.

It is also the involvement of local sponsors that bring about the success of the conference. The sponsors who have been involved in previous conferences include ExpertActions Group, Organixine Active, Management & Applied Economics Review, and i-talk cellular. There are other sponsors throughout the history of this conference over years – including the Independent Journals.

Public Relations Practitioners are expected to be leaders in the communications field, as a result, every year (since 2014) around August/September the second years are taken to a leadership camp that is outside campus. This camp is facilitated by trained personnel who take learners through a variety of challenges they would face as leaders. This builds up the leadership capacity of participants through problem-solving and people’s skills since a leader have to deal with people and tasks. It is therefore regarded as a different way of learning and a different environment and setup altogether different. The places where our learners have been are L’Abri Outdoor outside Greytown center and Forest Lake.