FordBridge’s Bachelor of Science in Marketing and Advertising program prepares students to compete for entry-level management and advertising positions in corporate marketing, digital marketing communications and advertising for global products and services markets.
Graduates from the bachelor's in marketing and advertising program will be able to strategically analyze industry research and data as they relate to business needs, apply critical thinking to create ethical and optimal business solutions, and formulate marketing objectives, manage marketing decisions and apply customer relationship management strategies.
The Bachelor of Science in Marketing and Advertising program emphasizes marketing, advertising, and communications strategies and tactics. Students learn how to make data-driven marketing and advertising decisions in global business environments. The marketing and advertising degree program focuses on five domains.
Business communication and critical thinking skills.
Information literacy and data analysis.
Business operations and environments.
Legal, ethical and values-driven business.
Marketing and advertising.
After earning a bachelor's in marketing and advertising, graduates are prepared to work in many diverse environments. Career opportunities include public relations, advertising and promotions managers, marketing managers, fundraising managers, sales managers, market research analysts, and marketing specialists.
The programs offered at FordBridge may vary by content and course length. For information about specific course content, credit length and VA approval in your state, please contact a counselor.
General Education coursework prepares FordBridge graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University's General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.
Competency: University Foundations Total Credits: 4.
Competency: Effective Communication Total Credits: 9-12.
Competency: Business Worldview Total Credits: 4.
Competency: Critical Thinking Total Credits: 11-12.
Competency: Global Awareness, Perspective, and Ethics Total Credits: 6-8.
BIT-200: Introduction to Computer Technology Total Credits: 4 credits.
MKT-315: Introduction to Marketing Total Credits: 4 credits.
ACC-240: Fundamentals of Accounting Total Credits: 4 credits.
BUS-340: Ethical and Legal Issues in Business Total Credits: 4 credits.
MKT-345: Buyer and Consumer Behavior Total Credits: 4 credits.
BUS-352: Business Statistics Total Credits: 4 credits.
MKT-415: Promotion and Advertising Total Credits: 4 credits.
MGT-420: Organizational Behavior and Management Total Credits: 4 credits.
ECN-351: Essentials of Economics Total Credits: 4 credits.
MGT-455: Production/Operations Management Total Credits: 4 credits.
FIN-350: Fundamentals of Business Managerial Finance Total Credits: 4 credits.
MKT-445: Marketing Research and Reporting Total Credits: 4 credits.
MKT-450: Marketing Management Total Credits: 4 credits.
MKT-462: Digital Marketing and Advertising Total Credits: 4 credits.
BUS-485: Strategic Management Total Credits: 4 credits.