Applied Business Analytics

Apply Business Knowledge and Analytic Skills

The Bachelor of Science in Applied Business Analytics is oriented toward students who have a business mindset and propensity for data and analytics. Acquire data skills that relate to working with datasets to find meaning, along with analytics skills that comprise of defining and implementing models to gain insight into predicting what might happen or recommending a course of action(s).

Bachelor of Science in Applied Business Analytics

Degree Outcomes

In this program, you have exposure to technological tools, gain computer knowledge, engage with databases and learn foundational analytics concepts. The curriculum is designed to tap into and enhance your problem-solving and critical thinking skills. Graduates of this applied business analytics degree program are prepared to extract, analyze and interpret data to help support effective decision-making within data-driven business environments. Learn to effectively communicate analytics-related information to multiple stakeholders and follow industry-specific laws, regulations and ethical practices.

Course topics include:

Introduction to computer technology.

Business statistics.


Data mining.

IT project management.

IT ethics.

Introduction and advanced business analytics.

Career Outcomes

The BS in business analytics program prepares you for career opportunities as a business analyst, business intelligence analyst, data analyst, business analytics manager or business intelligence manager. This program also prepares you with skills and attributes highly valued by employers in the field, such as analytics acumen, use of key industry tools, critical thinking, strong work ethic, problem solving and solid computer technical skills.

The programs offered at FordBridge may vary by content and course length. For information about specific course content, credit length and VA approval in your state, please contact a counselor.

General Education coursework prepares FordBridge graduates to think critically, communicate clearly, live responsibly in a diverse world, and thoughtfully integrate their faith and ethical convictions into all dimensions of life. These competencies, essential to an effective and satisfying life, are outlined in the General Education Learner Outcomes. General Education courses embody the breadth of human understanding and creativity contained in the liberal arts and sciences tradition. Students take an array of foundational knowledge courses that promote expanded knowledge, insight, and the outcomes identified in the University's General Education Competencies. The knowledge and skills students acquire through these courses serve as a foundation for successful careers and lifelong journeys of growing understanding and wisdom.

Competency: University Foundations Total Credits: 4.

Competency: Effective Communication Total Credits: 9-12.

Competency: Business Worldview Total Credits: 4.

Competency: Critical Thinking Total Credits: 11-12.

Competency: Global Awareness, Perspective, and Ethics Total Credits: 6-8.

BIT-200: Introduction to Computer Technology Total Credits: 4 credits.

BUS-352: Business Statistics Total Credits: 4 credits.

SYM-400: Introduction to Database Structures Total Credits: 4 credits.

SYM-408: Relational Databases for Business Applications Total Credits: 4 credits.

BIT-430: Introduction to Business Analytics Total Credits: 4 credits.

BIT-417: IT Governance and Ethics Total Credits: 4 credits.

BIT-415: IT Project Management Total Credits: 4 credits.

BIT-435: Advanced Business Analytics Total Credits: 4 credits.

BIT-445: Data Mining Total Credits: 4 credits.

BIT-455: Current Topics in Business Analytics Total Credits: 4 credits.